Technology moves fast and as a recruiter, you cannot be exempt from developments and must, in fact, be a leader. This article outlines some of the technology which has recently come into play within recruiting, and it's your time to get involved to stay relevant.
Unless you've found yourself under a rock for the last few years, you know the web is going mobile. More people than ever are viewing their content via mobile and apps have become a 21st century necessity. As a successful recruiter, you aim to reach the best candidates available, and understanding their behavior is crucial for this.
Making your website, job board, or resource centre optimised for mobile is absolutely crucial. It will improve potential candidates' user experience, increasing your chances of gaining a lead or application, and improving your brand authority.
More recruiters are using apps to provide users with an easier way to access job opportunities. From niche recruiters such as Mason Frank International, to large enterprises, apps are a seemingly worthy investment. Moreover, systems such as CEIPAL can compile applications for from a variety of sites and help recruiters collate their vacancies in one place.
You can expect more mobile recruitment development and as industry grows. It could give more control to the candidate, giving access to more jobs and making prospects more selective.
Using video in the hiring process could save time, distance, and creates opportunity for more decision makers to see the candidate.
Video interviews aren't new to the world of recruitment, but over the next few years we can expect to see an increase in their use. With globalization, teamed with a personality driven world, it's clear why we can expect to see this more widely used. It's a worthy recruitment technique, particularly because it tests another set of skills within the candidate. Video interviews can also give people the opportunity to be creative and helps those candidates who can to stand out.
Automation has been used within sales and marketing for some time. Finally, we're beginning to see it being used in recruitment. The customer journey can now be applied to the candidate journey and so much software is available to affect the process. The greatest benefit of automation is speeding up communication and, therefore, increasing efficiency.
Most Recruitment Management Systems today either have some form of automation built-in, or can be hooked up to an external software. Even if your current data is being stored in the most basic way, it's possible to at least automate emails which warm up leads, or follow-up successfully placed candidates
If you are recruiting in 2018, you're already using social media in some form. LinkedIn, Twitter and Facebook are now part and parcel of recruiting.
It's important to start utilising your existing networks for more than sharing job ads, but also having conversations that reinforce your reputation as a thought leader. Social media is your opportunity to show the world that you're an expert in recruiting and you understand the industries you're recruiting for, in turn, introducing clients. Tap into communities and share knowledge with the right people and you could see a whole new ROI from social media.
Be aware of emerging social media platforms and gain dominance within them as they grow. Just one example of an emerging network is beBee, which dubs itself as LinkedIn for people you don't know and a networking tool to reach people in your industry.
As tech grows, so will the platforms through which we communicate. Make sure you stay in the know.