Ceipal

Setting up the Indeed job feed and Indeed Apply

Enable Indeed Apply in Ceipal ATS, post jobs to Indeed, and receive applications back automatically.

  • Ceipal ATS
  • Admin setup
  • About 10 minutes
On this page
  1. Overview
  2. Availability
  3. Before you begin
  4. Prerequisites
  5. Setting up the integration
  6. Selecting a questionnaire
  7. Re-enabling Indeed Apply
  8. Posting a job to Indeed
  9. Indeed Publishing Guidelines
  10. What to expect once it's live
  11. Frequently asked questions

Overview

The Indeed integration lets recruiters post jobs to Indeed directly from Ceipal ATS and receive applications back into the platform automatically — no manual re-entry, no switching tabs. Paired with Indeed Apply, candidates get a frictionless "Easy Apply" experience on Indeed, and your team gets a cleaner, faster pipeline.

Jobs using Indeed Apply receive on average 45% more apply starts and are 2.5x more likely to result in a hire, with access to Indeed's 610 million job seeker profiles across more than 60 countries. Jobs are marked with an "Easy Apply" label at no additional cost.

Availability

Roles
Admin
Permissions
Admin-level access

Before you begin

You'll need an active Employer account on Indeed. Make sure you:

  • Use your company name exactly as it's registered on Indeed
  • Have an email address associated with your company's Indeed Employer account
  • Have asked your Indeed representative to provide API access using your registered name, contact, and email

Prerequisites

Indeed Account Requirements

  • An active Indeed Employer account, with your company name matching exactly what's registered on Indeed
  • An email address on your company's own domain — not a personal domain like Gmail or Yahoo
  • Indeed's account and job posting guidelines must be followed during setup and publishing. Non-compliance can result in jobs being unpublished from both Indeed and your Career Portal.

Easy Apply Requirements

  • Easy Apply is enabled by default at the account level
  • If Easy Apply is disabled, candidates are routed to your Career Portal instead
  • Easy Apply must be enabled for any Ceipal-configured questionnaires to display to candidates on Indeed

Company and Job Requirements

  • The job must already be active on your Career Portal before it can be published to Indeed
  • Post Job on Career Portal must be enabled for the job
  • Sufficient credits must be assigned to the users who'll be publishing jobs to Indeed — without this, the Indeed publishing option won't be accessible

Job Visibility

  • Each job posted through the integration is expected to refresh on Indeed search results approximately every four hours

Setting up the integration

    • Admin
    • Integrations
    • Job Posting
    • Indeed

    Select Setup on the Indeed card to add your account.

    Job Posting tab in Integrations showing the Indeed card with a Setup button
    The Indeed card under Admin → Integrations → Job Posting.
  1. Under Account, enter your Name, Contact, Email, and Company details, then save.

    Edit Indeed Sponsored Account form with Name, Contact, Email, and Company fields
    Account details are used by Indeed to verify your employer record.
  2. Assign the account to the users or teams who'll manage Indeed postings. If applicable, add a Franchise Name exactly as it appears in your contract.

    Assign Account panel with a user assigned to the Indeed account
    Only assigned users can publish jobs through this account.
    • Admin
    • Integrations
    • Job Board / Career Portal Questions

    Optionally, configure screening questions here. They'll appear to candidates directly on Indeed.

    Job Board and Career Portal Questions setup panel
    Screening questions are optional and can be changed at any time.

Good to know. Indeed Apply ("Easy Apply") is enabled by default at the account level. If it's switched off, candidates are routed to your company's career portal instead.

Selecting a Questionnaire When Publishing a Job

Once a questionnaire is configured, it can be attached to a specific job at publish time.

  1. On the job, open Republish Job (or the job's publish screen). Under "Choose the questions that needs to be shown to the job seeker while applying," select the questionnaire you configured.

    Republish Job screen with the questionnaire selection dropdown
    Select a configured questionnaire from the dropdown on the job's publish screen.
  2. To preview or confirm which questions are attached, open Job Board Questions from the job — this shows the exact questions candidates will see.

    Job Board Questions preview showing the questions attached to a job
    Confirm the exact questions candidates will be asked before the job goes live.

Avoid including EEO (Equal Employment Opportunity) questions in the pre-screening assessment.

Re-enabling Indeed Apply after opting out

Indeed Apply is on by default. If you've previously switched it off and want to turn it back on:

    • Admin
    • Integrations
    • Job Posting
    • Indeed
    • Accounts

    Open your Indeed account.

  1. Toggle Enable Apply back on.

    Enable Apply toggle switched on for the Indeed account
    The change applies to jobs published after the toggle is switched on.

Posting a job to Indeed

    • Job Posting
    • Select a job
    • Job Details

    Switch Post Job on Career Portal to ON and save.

    Job Details tab with Post Job on Career Portal set to ON
    A job must be live on your career portal before it can be sent to Indeed.
  1. From the job's Job Boards dropdown, select Indeed Sponsored to publish it.

    Job Boards dropdown showing the Indeed Sponsored option
    Publishing sends the job to Indeed for aggregation.

For a job to be aggregated successfully, it needs a complete job title, a clearly defined location, a unique posting URL, an effective description, and a clear way to apply. Meeting these doesn't guarantee aggregation — all jobs are subject to review by Indeed's Aggregation and Trust & Safety teams.

Indeed Publishing Guidelines

To ensure jobs are eligible for publishing on Indeed, they must first be Active on the Career Portal. Indeed evaluates those jobs and publishes only the ones that meet eligibility criteria. The rules below are validated automatically. If a job fails any mandatory criterion, the Career Portal Active flag is turned off.

Job Status Validation

  • The job must be in Active status. Any other status, including a change from Active, fails this check.

Location Requirements

  • Non-remote jobs must include complete location details (city, state, and other required information). Incomplete location fails this check.
  • Remote jobs are not subject to the same physical-location requirement.

Job Creation and Closing Date

  • The job must not be more than two years old, and its Closing Date must not have passed.

Pay Rate Requirements

  • Minimum pay rate must be greater than 0 and less than the maximum pay rate.
  • Pay rate fields must contain numeric values only. Special characters or text such as $, /hr, per hour, etc., will not be accepted.

Job Description Requirements

To be eligible for publishing on Indeed:

  • The description must contain more than 80 words and be between 500 and 20,000 characters.
  • Tables are not supported. Table formatting is removed automatically on publish. This does not fail the Career Portal Active check, but the content may not appear the same way on Indeed.
  • The following are not advisable in job titles. They do not fail the Career Portal Active check, but may affect the job's visibility:
    • Location information — city names, state abbreviations, or "Remote" included as part of the job title
    • Job type or schedule information — terms such as "Contract", "Full-time", "W2", "C2C", "Temp", or similar employment/schedule terminology
    • Promotional or urgency language — terms such as "Urgent", "Immediate", "ASAP", "Hiring Now", "Opening For", or similar promotional/urgency language
    • Excessively long titles — may negatively impact the job's visibility on Indeed

What to expect once it's live

  • Jobs posted through the integration appear on Indeed with an "Easy Apply" badge, standing out in search results at no extra cost
  • Candidates can apply in a few taps directly from Indeed, including answering any screening questions you've configured
  • Applications, screening responses, and hiring-event RSVPs sync back into Ceipal ATS automatically
  • New applicants appear in your Applicants view, tagged with Source: Indeed
Example job listing on Indeed showing the Easy Apply badge
How the listing appears to candidates on Indeed.
Applicants view in Ceipal ATS filtered to Source: Indeed
Applicants view, filtered to Source: Indeed.

Indeed Apply is fully mobile-friendly. Candidates can browse and apply to your postings from the Indeed app or a mobile browser with the same streamlined experience.

Frequently asked questions

Do I need a separate Indeed account for each recruiter?

No. One Indeed Sponsored Account is set up at the company level, and individual recruiters or teams are then granted access to it through Ceipal's account assignment settings.

Is there an additional cost to use Indeed Apply?

No. Easy Apply is included at no additional cost. Sponsored Jobs are a separate, optional paid option within the same integration.

What happens to applications if I turn Indeed Apply off?

Candidates are routed to your company's career portal to complete their application instead of applying directly on Indeed.