Most conversations about ATS platforms focus on features: AI matching, job board integrations, pipeline automation. But for many staffing and technology firms, the real frustration isn't what their ATS can't do—it's what they're paying for a platform that doesn't fully serve the way their business actually operates.
That was the situation Amzur Technologies found itself in.
A Platform Built for Yesterday's Business
Amzur Technologies is a 350-person staffing and technology solutions firm with teams in Tampa, Florida, and Visakhapatnam, India. For years, they ran their recruiting operations on JobDiva. But as the business evolved to encompass both bench sales and a growing talent acquisition practice, two problems became harder to ignore.
First, the cost. JobDiva's pricing no longer reflected the value it delivered for a 25-user team. Second, and more fundamentally, the platform wasn't built to support both bench and TA workflows natively. Teams had to work around it, and leadership couldn't get a unified view of the full recruiting operation in real time.
Something had to change.
A Thorough Search, a Clear Decision
Before committing to a new platform, Amzur's leadership evaluated the broader ATS market, including Bullhorn, Sendouts, iCIMS, and Greenhouse, in addition to their incumbent, JobDiva. The criteria were straightforward: competitive pricing for a 25-user team and native support for both bench and TA workflows without workarounds.
Ceipal ATS was the only platform that checked both boxes. The decision was clear.
The results followed quickly:
- 40% reduction in ATS infrastructure cost versus JobDiva
- 2x faster leadership decision-making with real-time reporting
- 25 bench and TA users unified on a single platform
- Full adoption across US and India teams within 60 days
Check out a comparison of Ceipal vs JobDiva in more detail.
What Actually Changed
The cost savings are significant, but the operational shift may be even more valuable. For the first time, Amzur's leadership can see bench and TA activity side by side in real time with granular visibility into individual recruiter performance across both geographies. Bottlenecks get spotted faster. Top performers get recognized sooner. Decisions that used to take days now happen in hours.
As Sam Velu, VP of Delivery & Sales at Amzur Technologies, put it: "Analytics and reporting are where Ceipal delivers the most value for us. It helps us track performance at a very granular level and make decisions faster."
And the rollout itself? The US team was operational within weeks. The India team followed. All 25 users were fully active, with no disruption to ongoing hiring operations.
A Question Worth Asking
Amzur's story raises a question that's worth sitting with: how many staffing firms are paying a premium for a platform that was built for a version of their business that no longer exists? As firms expand into new functions, new geographies, or new hiring models, the ATS that got them here may not be the right tool for where they're going.
The full case study details the complete picture: from the evaluation process to the specific Ceipal features driving daily decisions at Amzur, and what the team is exploring next as they look to layer in AI-powered sourcing and candidate matching.
Read the Full Case Study
If your current ATS is costing more than it should—or serving only part of your operation—this one's worth a read.
