If your recruiting team still runs on a patchwork of spreadsheets, email chains, and disconnected job portals, you're not alone — and you're not imagining the inefficiency. For many staffing agencies, this kind of fragmented workflow is just "how things are done." But for Ora Apps Inc., a New Jersey-based IT and non-IT staffing firm, it became a competitive liability they could no longer afford to ignore.
The Problem With "Good Enough"
Ora Apps had built a solid business providing contract, contract-to-hire, and full-time staffing solutions to clients across the US. But behind the scenes, their recruitment process was showing its limits. Candidate resumes lived across inboxes. Duplicate submissions slipped through. Shortlisting candidates by hand ate up hours that recruiters needed for higher-value work. Job postings, tracking, and communication happened across multiple platforms with no unified view.
For a lean team managing high recruitment volume, that kind of friction isn't just frustrating—it directly affects how fast they can deliver qualified candidates to clients.
A Smarter Way to Staff
After evaluating several platforms, including Bullhorn, JobDiva, and Zoho Recruit, Ora Apps chose Ceipal ATS. The deciding factor was straightforward: Ceipal delivered everything their recruiters needed (automation, AI-powered candidate matching, and broad job board access) at the right price point for a growing team.
The results speak for themselves:
- 25–30% reduction in time-to-hire
- 40% faster candidate submissions
- 20–30% increase in recruiter productivity
- Full team adoption in under two weeks
What Made the Difference
The full case study details exactly how Ora Apps restructured their recruitment workflow, from centralizing their candidate database to leveraging AI matching and multi-platform job board integrations. It also covers how the team was able to get fully up to speed on a new system in less than two weeks, a testament to how purpose-built the platform is for staffing professionals.
As Bhushan Babbar, Senior Manager at Ora Apps, put it: "Ceipal gave us the automation and centralization we needed to compete at a higher level."
Why This Matters Beyond One Agency
The Ora Apps story reflects a broader shift happening across the staffing industry. According to industry research, time-to-hire is one of the top metrics staffing firms use to evaluate performance, and the agencies winning new business are increasingly those that can move faster without sacrificing quality. An ATS that unifies sourcing, screening, and submissions in one place isn't a luxury; it's becoming table stakes.
For agencies still relying on manual processes, the question isn't whether to modernize — it's how much longer they can afford to wait.
Read the Full Case Study
Want to see the complete breakdown of how Ora Apps transformed their recruiting operation? The full case study covers their evaluation process, the specific Ceipal ATS features that drove results, and where they're headed next.
