In our digital world, today’s staffing and recruitment professionals are reliant on email as their primary source of correspondence with candidates and clients. The challenge for many recruitment agencies is managing all the electronic communication in a central location in a quick, integrated way.
To better understand the need, here’s what top managers and professionals expressed as being the three main reasons email needs to integrate with their recruitment CRM software.
1. Time is Money
In the fast-paced world of recruitment, success means your team is making the most placements they can during their working week.
“Time is today’s most precious commodity. We all have 525,600 minutes in a year and when it comes to our work days, we are all fighting for minutes. Studies show that the average office worker spends over a quarter of their day on email. That’s 2.5 hours of email. If your email system and your staffing software system aren’t integrated, you are losing precious minutes every day, not to mention the frustration of having to duplicate work.
Anything that can provide you more minutes to have meaningful communication with your clients and candidates should be the highest priority. The cost of that non-productive time shows up in results, relationships and employee turnover,” says Mary Ann McLaughlin, Managing Partner & Co-owner of Butler Street Consulting.
2. Enhanced Email Documentation
It is critical for your recruiters to document all their correspondence with hiring managers and candidates. Without integration of your email clients and your recruitment software, your team has to manually cut and paste their emails into their recruitment software or, worse, work in two systems.
When asked about a world where her recruitment software and email systems were separated, Amy Bingham, Managing Partner of Bingham Consulting Professionals, says: “Divorce is not an option; they need to go to marriage counseling and figure out how to make it work! It is essential for the recruitment software and email software to talk to each other.”
With email integration, documenting correspondence is streamlined and seamless within your recruitment software.
3. Better Company Communication
In a recruitment agency, many people, from recruiters to hiring managers to payroll and billing administrators, may need to interact with one candidate. It is essential that each understands what information the others have shared. Without a central location for all correspondence, misinformation may occur. Or worse, many people will need to be copied-in on or forwarded emails, creating an email pile-up.
“Email is too critical a communication tool for recruiters with both hiring managers and candidates. Email messages must be captured in the front-office system,” says Bingham.
Larkin Dailey, CPC, CPS, and President of Snelling ATL, says integrating email is “Important for saving time, along with efficiency and accuracy of documentation. It also helps because recruitment employees can often forget to do the copy and paste and then important history is not documented.”
Luckily, when your email client is working in sync with your recruitment software, it does the work for your team – all of your important and necessary email communications, tasks, meetings, and more are documented within your recruitment software for reference and collaboration. Communication improves, and ultimately, time is saved.