Technology moves fast, and as a recruiter, you cannot be exempt from developments and must, in fact, be a leader. This article outlines some of the technology which has recently come into play within recruiting, so read, learn, and get involved so you and your company’s recruiting practices stay relevant.
Unless you’ve found yourself under a rock for the last few years, you know the web is going mobile. More people than ever are viewing their content via mobile and apps have become a 21st century necessity. As a successful recruiter, you aim to reach the best candidates available, and understanding their behavior is crucial for this.
Making your website, job board, or resource center optimized for mobile is absolutely crucial. It will improve potential candidates’ user experience, increase your chances of gaining a lead or application, and improve your brand authority.
More recruiters are using apps to provide users with an easier way to access job opportunities. From niche recruiters to large enterprises, apps are a seemingly worthy investment. Moreover, systems such as CEIPAL can compile applications from a variety of sites and help recruiters collate their vacancies in one place.
You can expect more mobile recruitment developments as industry grows. It will give more control to the candidate, provide access to more jobs, and make prospects more selective.
Using video in the hiring process could save time and travel costs as well as create opportunity for more decision makers to see the candidate.
Video interviews aren’t new to the world of recruitment, but over the next few years we can expect to see an increase in their use. With globalization, teamed with a personality driven world, it’s clear why we can expect to see this used more widely. It’s a worthy recruitment technique, particularly because it tests another set of skills within the candidate. Video interviews can give people the opportunity to be creative and helps worthy candidates stand out.
Automation has been used within sales and marketing for some time. Finally, we’re beginning to see it be used in recruitment. The customer journey can now be applied to the candidate journey and so much software is available to influence the process. The greatest benefit of automation is speeding up communication and, therefore, increasing efficiency.
Most Recruitment Management Systems today either have some form of automation built-in or can be hooked up to an external software. Even if your current data is being stored in the most basic way, it’s possible to still automate emails, which warm up leads or allows you to follow-up with successfully placed candidates.
If you are recruiting in 2018, you’re already using social media in some form. LinkedIn, Twitter, and Facebook are now part and parcel of recruiting.
It’s important to start utilizing your existing networks for more than sharing job ads. Specifically, this means having conversations that reinforce your reputation as a thought leader. Social media is your opportunity to show the world that you’re an expert in recruiting and you understand the industries you’re recruiting for. Tap into communities and share knowledge with the right people and you could see a whole new ROI from social media.
Be aware of emerging social media platforms and gain dominance within them as they grow. Just one example of an emerging network is beBee, which dubs itself as LinkedIn for people you don’t know and a networking tool to reach people in your industry.
As tech grows, so will the platforms through which we communicate. Make sure you stay in the know.