Associate Vice President of Marketing, Ceipal
Lata has over 11 years of experience in marketing and sales. She is responsible for driving growth in Ceipal with her marketing prowess. She has a wide array of expertise in diverse industries, including EdTech, B2B SaaS, Banking, Financial Services, Telecom. Prior to Ceipal, Lata has worked as AVP in major organizations like HDFC Bank Limited, HighWire Press, and MPS Interactive. A graduate from the prestigious Indian School of Business (ISB), she has led brands to global prominence with her expertise and experience.
Lata has an affinity for data and analytics. Apart from being a leader as a growth marketer, she is also a certified data engineer and has a proven record in using analytics to strategize and execute business strategies to curb competition, as well as capture larger markets without cannibalizing existing revenue and customer base.
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